Both ads displayed the text “Not all images represent actual gameplay” at the start of the video.Ĭomplainants of the ads were seven in total. The first, a man floating at the base of a tower filling with water, where above him, two pins held money and lava in place while in the second, the man was shown separated by pins from a dog, lava, and money. Meanwhile, the ad for Gardenscapes similarly included a video which showed two cartoon scenarios. Throughout the video, an on-screen text at the top stated “Help her escape!” The Homescapes ad included a video which showed three cartoon characters of a man, a woman, and a burglar, where pins were being pulled out in an attempt to unite the man and woman without meeting the burglar. The free-to-play games are both tile-matching types with an accompanying storyline for a simulation feature.īoth the Homescapes and Gardenscapes ads featured a problem-solving type of game, which are the mini-games included in the overall app.
United Kingdom – The Advertising Standards Authority (ASA) in the UK has banned two paid-for Facebook posts by developer Playrix for two of its video game apps, Homescapes and Gardenscapes, due to several complaints of the ads’ inaccurate representation.
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